The First Branding Guide in the Egyptian Oil and Gas Sector Comes Out with Strong Brand Features for AMOC


Make it Work…..Code it Right ِAs a newly introduced function in AMOC, the General Management of Media and Communications GMMC believes that brand integrity is a must for a fast growing corporation. Throughout the year 2017-2018 the media team has been working hard on how to translate the growth of AMOC through stronger brand features and a solid identity in the Oil and Gas market, as well as in the stock exchange arena. The most significant product of this strenuous team work was a full branding manual with comprehensive guidelines for AMOC identity. Along with the manual comes an electronic content of templates for visuals including presentation slides and other reporting aids. Other volumes with a full guide for specialized terminologies including abbreviations and acronyms for financial, technical, legal, engineering, administrative and stock exchange contexts in addition to unified definitions for job titles and clear templates for important formal documents are compiled and expected to come out in print. AMOC is proudly the FIRST company in the Egyptian Oil and Gas sector to undertake this initiative.